ODW2306 – Your Personal Brand

Course Materials: Webinar recording and a PDF of the PowerPoint slides.

Description: Most legal staff likely know the importance of attorneys networking and building their book of business, but did you know that it’s just as important for paralegals and legal assistants to do the same? For those who wish to expand their knowledge base, take the next step in their career, or prepare to take on a new role, building their personal brand can make the difference when trying to stand out in the crowd. In this webinar, Nathan M. Ciulla, a senior legal assistant at SATC|Law and the Director of Marketing for the Chicago Paralegal Association, will walk through what personal branding is, why it’s important, and how you can grow it. You’ll also learn the importance of finding your professional voice and how to use it on professional social media networks. Your story, experience, and lessons learned are accessible tools that will set you apart if you know how, when, and where to share them.

Course Year: 2023

Presenter Biography: Nathan M. Ciulla is a senior legal assistant at SATC|Law, where his focus is on helping clients, assisting lawyers, and making everyone feel welcome. Nathan is also a senior producer and host of the Bridging Chicago podcast. He is the Director of Marketing/Treasurer for the Chicago Paralegal Association and a member of the Board of Directors of Greenlight Family Services. He has served as a mentor for young podcasters through The Podcast Academy.